Services

Growth Marketing, Led Like Your Own CMO

You built the business. We build the system that scales it.

Sorbet Labs is a growth marketing agency for founder-led businesses that prefer to outsource marketing. We work as your outsourced growth team: we find what holds growth back, build the plan, and run search, content, ads, and brand for you. We are an all-women team of five in Bengaluru, working with businesses in the United States and India.

strategic growth partner

Growth Without Building a Marketing Department

Founder-led businesses grow fast on instinct and relationships. The next stage needs a plan, a steady rhythm, and someone accountable for results. Hiring a full team is slow and costly, and one freelancer rarely covers everything. We give you a senior strategist and a team of specialists, from the first audit to every review.

Why Founders Choose Sorbet Labs

AI tools, freelancers, agencies, and big consultancies all compete for your attention. Most are generic or out of reach. We are built for the space between.

Built around your business

Every plan starts with your market, your customers, and your goals.

Local-market insight

We plan around how buyers in your market search, compare, and decide.

Senior advice at a fair price

Senior strategy without consultancy fees.

One business per industry

Your strategy stays yours.

Commission-free ad spend

Our fees are tied to results.

A senior all-women team

You work directly with the people leading your growth. Meet the team →

Fractional CMO Services

What Does Sorbet Labs Do for a Founder-Led Business?

We act as your outsourced fractional CMO team. We find the bottlenecks, build the plan, then run the work with you. You get the direction of a CMO and the delivery of a specialist team, in one partnership. See how it unfolds in our Plan, Partner, Perform process.

Four Systems, One Growth Plan

Growth Strategy and Direction

Senior ownership of your goals, priorities, and budget, with the depth of a growth marketing consultant and a full team behind it.

Includes: growth marketing strategy, planning and budgeting, roadmaps, and regular progress updates.

Search and Content

Be found on Google, Bing, and in AI answers such as ChatGPT and Gemini, backed by content that builds authority.

Includes: SEO consulting and execution, AI search visibility, and content marketing.

Paid Media and Lifecycle

Ads that turn attention into enquiries, and email that brings customers back.

Includes: Google and Bing Ads, paid social, landing page optimization, and email marketing.

Brand and Social

A distinctive identity and a consistent presence.

Includes: brand identity and design, website and app design, social media marketing, and influencer campaigns.

What You Receive

  • A clear plan: what to fix first, and why
  • Goals and priorities in plain language
  • A step-by-step plan for each channel
  • A senior strategist as your point of contact
  • Regular progress updates

Ways to Work With Us

Growth audit and roadmap

A fixed-fee plan you can act on

Fractional CMO partnership

Ongoing monthly direction and delivery

Scoped project

A one-off job, such as a brand refresh or a website

Who We Work With

Founder-led businesses at $1M to $20M that prefer to outsource marketing instead of building a full team. We take one business per industry, so ask us whether yours is open. From Bengaluru, we work with businesses in the United States and India.

Industries where we have built depth

  • Banking, financial, and insurance
  • Automotive
  • Retail, ecommerce, and D2C
  • Logistics, shipping, and manufacturing
  • SaaS and technology
  • Pharma and healthcare
  • Beauty, wellness, and food and beverage
  • Real estate and education
Digital marketing and growth partner

Case Studies

See how founder-led businesses in different industries work with us, and read more about our approach on the blog.

Logistics and warehousing

Fulfillment Plus

What we did: A site audit, a redirect and consolidation plan, new blog content, and ad copy for a brand with 43 years in business.

More on our blog →

Home accessibility

All Access

What we did: Local search ads for stair lifts and accessible showers, supported by SEO and content.

More on our blog →

Your industry

Your story could be next

We take one business per industry. Ask whether yours is still open.

Related reading

What Clients Say

“Sorbet Labs transformed how we approach growth. Their strategic clarity, AI-led SEO, and high-converting funnels significantly improved our lead quality and inbound momentum.”

Jakki Buonaiuto

“They didn’t just market our brand; they built it. From website to performance marketing, Sorbet Labs created a cohesive digital presence that increased engagement and conversions.”

Danielle Csibi

Questions, Answered

What does a fractional CMO team include?

Senior ownership of your strategy, planning, budget, and results, delivered part-time instead of through a full-time hire, with specialists who do the work.

Do we need to hire a marketing team?

No. Many of our clients prefer not to build one. We act as your marketing team, with a strategist and specialists for search, content, design, and ads.

How is this different from a big consultancy or a typical agency?

Big consultancies are built for large companies and priced to match. Typical agencies often reuse one playbook. We tailor the plan to your business and market, with senior people on your account, at a price a founder-led business can plan for.

How soon will we see results?

Paid media and email can show movement within weeks. SEO, content, and brand build over months. We set expected timelines for each channel at the start.

How is pricing structured?

It is scoped to your goals. Book a growth strategy call and we will recommend the right way to start.

Let’s Find Your Growth Bottlenecks

Tell us where growth could be moving faster. We will map the path, and walk it with you.