Sorbet Labs
Fractional CMO services for founder-led businesses.
Sorbet Labs delivers fractional CMO services for founder-led businesses that prefer to outsource marketing instead of building a full team. We work out of Bengaluru (Bangalore), India, with clients across the United States and India.
Whether you call it an outsourced CMO or outsourced marketing, our fractional CMO services give you senior direction, a plan built around your business, and the design, content, search, and media specialists to carry it out.
Our approach
Many partners earn more when your ad budget grows. We take no commission on ad spend, so our fractional CMO services can recommend whatever works for your business: search, content, email, or a smaller media budget. We want to work with founders who want to grow sustainably, not rent attention for a quarter. Outsourced marketing should never feel like a black box, so an outsourced CMO from Sorbet Labs shows you the plan and the numbers.
We earn from results and partnership, never from your media spend, so our advice stays honest.
Every plan starts with your market, customers, and goals, so you never receive a template.
Search, content, brand, and email compound over time. Ads support them, not replace them.
What we lead
Each system in our fractional CMO services works on its own, and they work best together.
01
Senior ownership of goals, priorities, and budget, with regular reviews.
03
Ads that win enquiries, landing pages that convert, and email that brings customers back.
Why it matters now
Buyers now ask ChatGPT, Gemini, and Google AI Overviews who to hire before they ever visit a website.
AI tools name a handful of businesses. The rest are never considered.
AI search optimization means pages, FAQs, and schema that AI tools can read and quote. It is built into our fractional CMO services.
Few founder-led businesses practice generative engine optimization yet, so the gap is open today.
AI search optimization and generative engine optimization use the same clarity and authority that help you rank on Google and Bing.
Design and content
Strategy only works when it is well made. Our design team shapes your brand, website, and campaigns. Our content team writes the pages, articles, and answers that earn trust, rankings, and AI citations. Together they turn your fractional CMO services plan into work you are proud to publish.
Why founders choose us
An outsourced CMO and specialists for SEO, content, design, and paid media working as one team.
Your strategy and insights stay exclusively yours.
Outsourced marketing that starts working at once: no slow ramp, no executive search, no long onboarding.
For the stage where growth outpaces what the founder can carry alone.
Senior fractional CMO services for the United States and India. Meet the team →
Tell us where growth is stuck and we will say honestly whether we fit.
How we work
We audit where your marketing stands today, including channels, data, and capacity, and map the clearest path to your next stage.
We put strategy, systems, and campaigns to work together, with search, content, brand, and paid media aligned from the first month.
We measure against agreed goals, adjust, and scale what works, with senior ownership to keep decisions moving.
Beyond marketing
As you scale, your tools, data, and workflows matter as much as your campaigns. We look at the whole system, from your tech stack to your team capacity, to keep growth steady at every stage.
Proof in partnership
★★★★★
“Sorbet Labs transformed how we approach growth. Their strategic clarity, AI-led SEO, and high-converting funnels significantly improved our lead quality and inbound momentum.”
Jakki Buonaiuto
A 43-year logistics brand, positioned against venture-backed rivals. A home accessibility business, made easy to find at the moment of need. See how we diagnose first, then build.
Fractional CMO services, sometimes called an outsourced CMO, give you a senior marketing leader part-time instead of a full-time executive. At Sorbet Labs, that leader comes with specialists for search, content, design, and paid media. Learn more in What Is a Fractional CMO?
Founder-led businesses at roughly $1M to $20M that prefer to outsource marketing rather than build a full department. If growth has outpaced what you can lead alone, our fractional CMO services were built for you.
An outsourced CMO sets the strategy and owns the results. Outsourced marketing is the wider work of carrying it out. Our fractional CMO services combine both, so one team leads and delivers.
We work out of Bengaluru (Bangalore), India, and serve founder-led businesses across the United States and India. We schedule calls around your time zone.
Buyers increasingly ask ChatGPT, Gemini, and Google AI Overviews who to hire. Businesses that are not named in those answers are not considered. AI search optimization makes your business easy to find and cite, and our generative engine optimization guide explains how.
Generative engine optimization (GEO) is the practice of structuring your content so AI assistants cite your business in their answers. It sits alongside classic SEO inside our fractional CMO services.
Outsourced marketing suits founder-led businesses that want senior leadership and specialist delivery without the cost and delay of hiring a full department. If you want to own every task in-house, a different model may fit better. See how the options compare.
No. We take no commission on ad spend, so we recommend ads only where they pay off, and we lead with search, content, brand, and email for sustainable growth.
Never. Every plan is tailored to your market, customers, and goals, and we take one business per industry.
Our design team builds brand identities, websites, apps, and campaign creative. Our content team writes pages, articles, FAQs, and case studies that earn trust, rankings, and AI search optimization wins.
Look at who does the work, how fast decisions get made, and how fees work. Our guide to choosing a growth partner includes a scorecard, and our pricing guide explains what to expect.
No lengthy proposals, no pressure. Just a real conversation about what is possible.
