Services

Growth Marketing, Led Like Your Own CMO

You built the business. We are the growth marketing agency that builds the system to scale it.

Bengaluru, India · Serving the US and India

Jump to a system

Growth Strategy and Direction

Your growth marketing strategy and roadmap.

Search and Content

SEO and AI search optimization.

Paid Media and Lifecycle

Ads, landing pages, and email.

Brand and Social

Identity, design, and social.

Growth Without Building a Marketing Department

Sorbet Labs is a growth marketing agency for founder-led businesses that prefer outsourced marketing services. We work out of Bengaluru (Bangalore), India. We find what holds growth back, build the growth marketing strategy, and run search, content, ads, and brand for you.

Learn what a fractional CMO is, compare a fractional CMO, an agency, and an in-house team, or see how pricing works.

Be found on AI

Why AI Search Optimization Matters Right Now

Buyers now ask ChatGPT, Gemini, and Google AI Overviews who to hire. As a growth marketing agency, our AI search optimization makes your business easy for AI to find, understand, and recommend.

ChatGPT and Gemini

AI search optimization that gets your business named in answers.

Google AI Overviews

Clear facts and FAQs that AI can quote with confidence.

Bing and Copilot

Bing feeds many AI answers, so we set it up properly too.

Fractional CMO Services

01 · Strategy

Growth Strategy and Direction

Our growth marketing strategy gives you one plan for goals, priorities, and budget. A senior strategist owns it, so you stop juggling channels.

  • Goals, priorities, and a clear roadmap
  • Budget planning across every channel
  • Regular progress updates

See how a fractional CMO works →

Digital marketing and growth partner

02 · Search

Search and Content

SEO, content marketing, and AI search optimization work together, so buyers find you on Google, Bing, and in AI answers.

  • SEO consulting and execution
  • AI search optimization and AI visibility tracking
  • Content marketing that earns trust

Learn how AI visibility works →

Fractional CMO Services

04 · Brand

Brand and Social

Our strong design and content teams build your identity, website, and social presence. These growth marketing services make the work look and sound like you.

  • Brand identity and design
  • Website and app design
  • Social media and influencer campaigns

Brief our design team →

Our approach

A Growth Marketing Agency That Does Not Profit From Your Ad Spend

Because we earn no commission on ads, our growth marketing strategy and outsourced marketing services stay honest. We want founders who want to grow sustainably, not just spend more.

Ads are one tool, not the plan

We build search, content, brand, and email first, and add paid media where it pays back.

Tailored to your business

We do not hand out one-size-fits-all packages. Each plan fits your market and stage.

Very strong design and content

Our in-house designers and writers make the work look and sound like you.

How we compare

Sorbet Labs vs the Usual Options

Sorbet LabsFreelancerBig agencyIn-house team
The planTailored to your marketDepends on one personOften a reused playbookBuilt over months
Senior strategistOn your accountRarelyOften a junior teamCostly to hire
Design and contentIn-house, very strongUsually one skillStrong, billed separatelyHire each role
Commission on ad spendNoneUsually noneOften a percentageNone
Time to startWeeksWeeksWeeksMonths

What You Receive

  • A clear growth marketing strategy: what to fix first, and why
  • Goals and priorities in plain language
  • A step-by-step plan for each channel
  • A senior strategist as your point of contact
  • Regular progress updates

Ways to Work With Us

Growth audit and roadmapA fixed-fee plan you can act on

Fractional CMO partnershipOngoing monthly direction and delivery

Scoped projectA brand refresh, a website, or a campaign

Who we work with

Founder-Led Businesses at $1M to $20M

We offer outsourced marketing services and growth marketing services to one business per industry across the United States and India. Ask whether yours is open.

  • Banking, financial, and insurance
  • Automotive
  • Retail, ecommerce, and D2C
  • Logistics and manufacturing
  • SaaS and technology
  • Pharma and healthcare
  • Beauty, wellness, food and beverage
  • Real estate and education
strategic growth partner

Case studies

How We Work With Founders

Two examples of the work we do, from audits and content to search ads. Want to hear what founders say? Read their words.

Logistics and warehousing

Fulfillment Plus

The brief: a 3PL with 43 years in business, competing against newer venture-backed rivals.

What we did: a site audit that found keyword cannibalization, a consolidation and redirect plan, a content gap analysis, new blog content, and Meta ad copy.

Start a project like this →

Home accessibility

All Access

The brief: a Philadelphia home accessibility company that needed steady local enquiries.

What we did: a competitor analysis, a 25-topic content plan, SEO blog posts, social content, and a local Google Ads search campaign for stair lifts and accessible showers.

Start a project like this →

FAQ

Questions, Answered

What does a growth marketing agency like Sorbet Labs do?

We act as your outsourced growth team. A senior strategist builds your growth marketing strategy, and specialists run search, content, design, ads, and brand under one roadmap.

What are outsourced marketing services?

Outsourced marketing services mean an expert team runs your marketing, so you do not build a department. See how outsourced marketing services compare with an agency and an in-house team.

What do your growth marketing services include?

Our growth marketing services cover strategy and direction, search and content, paid media and lifecycle, and brand and social, with design and content teams built in.

What is AI search optimization?

AI search optimization makes your business easy for ChatGPT, Gemini, and Google AI Overviews to find, understand, and name. It is part of our growth marketing services. Read the guide.

How is Sorbet Labs different from a typical growth marketing agency?

We take one business per industry, earn no commission on ad spend, and tailor every plan. Consultancies are priced for large companies, and typical agencies often reuse one playbook.

Do you only run ads?

No. We earn nothing on ad spend, so we use ads only when they pay back, and we build search, content, brand, and email so growth lasts.

Are your solutions one-size-fits-all?

No. Every plan is tailored to your market, customers, and stage. Our design and content teams are very strong, and they work beside your strategist.

When will I see traction?

Paid media and email can move within weeks. New search rankings often start to appear within about one to three months, and bigger gains build over six to twelve months. AI visibility builds over months too. We set timelines per channel at the start, and we never promise a ranking.

Where is Sorbet Labs based?

We work out of Bengaluru (Bangalore), India, and serve founder-led businesses across the United States and India. Contact us here.

How is pricing structured?

Scoped to your goals. Book a call and we will recommend the right start, or read how fractional CMO pricing works.

Let’s Find Your Growth Bottlenecks

Tell us where growth could move faster. Our growth marketing agency team will map the path, and walk it with you.