Mishiyo needed an app that looked and felt like its brand, and a brand that could live comfortably on a phone screen. Sorbet Labs, working as its outsourced marketing team, handled the mobile app design and the mobile app branding together, so the product and the identity shaped each other from the start.
Case Study Snapshot
- Client: Mishiyo, an app brand.
- Our role: outsourced marketing team and design partner.
- Scope: mobile app design and mobile app branding.
- Delivered by: our brand and app design team, led from Bengaluru, India.
The Challenge
A product and its brand are often built by different people at different times, and the gap shows. Colours differ between the app and the website. Buttons and tone drift. Mishiyo needed one clear identity and an app that carried it, so users would recognise the brand the moment they opened it. One outsourced marketing team needed to own both.
Our Approach
1. Understand the product and the people
We began with who the app serves, what they need to do, and where it should feel simple. Good mobile app design starts with the task, not the screen.
2. Build the brand for a small screen
Our design team shaped the brand: its mark, colours, type, and voice, tested at app-icon size and on a phone, not only on a poster. Mobile app branding has to work in a thumbnail and at full size.
3. Design the app with the brand built in
We designed the app screens using the brand’s colours, type, and tone, following established interface design practice and the platform guidelines from Apple and Material Design.
4. Test and refine
We checked flows, clarity, and consistency, then refined the details. Small details such as spacing, labels, and button states are what make an app feel trustworthy.
5. Keep brand and product consistent
An outsourced marketing team that owns both keeps one system for brand and product, which means every new screen, email, and social post looks like it belongs.
What Mishiyo Received
A brand identity
Mark, colours, type, and voice built for the screen.
App design
Screens and flows designed around real tasks.
One design system
Brand and product kept consistent.
One accountable team
Strategy, brand, and app design under one lead.
Why an Outsourced Marketing Team Fit
When one team owns the brand and the product design, the two never drift apart. Learn more about our brand and social services, read what a fractional CMO is, and see our other case studies: Fit Nutrition, Fulfillment Plus, and All Access.
What App Founders Can Take From This
- Design the brand and the app together.
- Test your identity at app-icon size.
- Start from the user’s task, not the screen.
- Follow platform guidelines so the app feels familiar.
- Keep one owner for brand and product design.
Questions, Answered
What did Sorbet Labs do for Mishiyo?
We handled the mobile app design and the mobile app branding as an outsourced marketing team with in-house design.
What is mobile app branding?
Mobile app branding is building the identity for an app, including its mark, colours, type, and voice, so it works at icon size and across every screen.
What does mobile app design include?
Mobile app design includes the user flows, screens, interface components, and visual style that make an app clear and easy to use.
Why design the brand and the app together?
It keeps the identity and the product consistent, so users recognise the brand instantly and the app feels trustworthy.
Can Sorbet Labs design an app and brand for my business?
Yes. Our brand and app design team works with founder-led businesses in the United States and India. We take one business per industry.
Want a team that owns your brand and your growth? Book a growth strategy call and we will tell you honestly whether we fit. We work out of Bengaluru, India, and serve founder-led businesses across the United States and India.