All Access is a home accessibility company that helps people stay safely in their homes. We were handed the account from day one. Sorbet Labs, working as its outsourced marketing team and a performance-led growth marketing agency, built the brand presence, the website, the search visibility, and the paid campaigns, and passed the resulting leads to its sales team. This case study shows how that works.
Case Study Snapshot
- Client: All Access, a home accessibility and remodeling business.
- Our role: outsourced marketing team and growth marketing agency, managing marketing end to end from day one.
- Scope: brand and content, website, social handles, SEO, and Meta and Google performance campaigns.
- Goal: steady local leads and private orders, handed to a sales team that builds each project.
The Challenge
All Access needed to be found by people at the moment they need help, such as when a family is searching for a stair lift or an accessible shower. The business started with no search presence. Its founders and sales team wanted to spend their time on conversations and projects, not on running a website, social accounts, and ad platforms. They needed a performance marketing agency that could also build the foundations: one outsourced marketing team to own marketing from the first day, with steady local lead generation as the goal.
How We Built It
Understand
The brand, its voice, and its content.
Build
The website, designed to win private orders.
Set up
Social handles, ready to publish.
Optimize
SEO so local buyers find the site.
Advertise
Meta and Google performance campaigns.
Hand over
Leads pass to the sales team.
1. Understand the brand and its content
We started by learning the business: who it serves, how it speaks, and what customers need to hear before they trust it. That became the base for every page, post, and ad.
2. Build the website and set up social
We built the website to turn local visitors into enquiries, and set up the social handles so the brand showed up consistently from the start.
3. Optimize for local search and private orders
We structured the site for local lead generation, using local search and the searches that lead to private orders. The site went from zero visibility to top 10 rankings. Google’s SEO starter guide describes the fundamentals we followed.
4. Run Meta and Google performance campaigns
We manage the performance campaigns on Meta and Google to build local traction. As a performance marketing agency partner, we tune targeting, copy, and budgets so spend follows what works. A good performance marketing agency treats ads as one channel, and our growth marketing agency model keeps it that way. We take no commission on ad spend, so our advice stays honest.
5. Pass the leads to the sales team
Local lead generation produces enquiries from both organic search and paid campaigns. The sales team takes each lead over and builds it into private accessibility remodeling projects.
The Results
- Website from zero to top 10 rankings through SEO built for local buyers.
- Inbound leads from two sources: local search and paid campaigns.
- A clean handover to the sales team, who turn leads into private accessibility remodeling projects.
- About 60 hours a month freed for founders and the sales team, by our estimate.
Why an Outsourced Marketing Team Fits
The founders did not have to learn ad platforms or manage freelancers. That is the difference between a performance marketing agency that only runs ads and a growth marketing agency that builds the whole system. One accountable team owned the whole system, so they could focus on real problems and on delivering projects. If you are weighing the model, read what a fractional CMO is, how to hire a fractional CMO, and our other case study with Fulfillment Plus.
See how the work is organized in our paid media and search and content services, or build your own plan with our guide to marketing strategy for small business.
What Local Service Businesses Can Take From This
- Start with the brand and the customer, then build the site.
- Optimize for the searches that signal a ready buyer.
- Treat local lead generation as local search plus a small, focused paid campaign.
- Choose a performance marketing agency that also builds the site and the search presence.
- A growth marketing agency approach keeps you from relying on ads alone.
- Keep the handover to sales simple and fast.
- Let one team own the system so your people can focus on delivery.
Questions, Answered
What did Sorbet Labs do for All Access?
We acted as its outsourced marketing team from day one: we understood the brand, built the website, set up social handles, optimized the site for search, and manage its Meta and Google performance campaigns.
What results did All Access see?
The website moved from zero to top 10 rankings, inbound leads now arrive from local search and paid campaigns, and the founders and sales team were freed from running marketing, which we estimate at about 60 hours a month.
What is local lead generation?
Local lead generation is the work of attracting nearby buyers through local search, maps, and targeted ads, then turning their enquiries into sales conversations.
Does Sorbet Labs work as a performance marketing agency?
Yes, as part of a wider growth marketing agency model. We manage Meta and Google campaigns, but we pair them with search and content so growth does not depend on ads alone.
Can you do this for my business?
If you are a founder-led business at roughly $1M to $20M that wants senior leadership and delivery without a full department, yes. We take one business per industry across the United States and India.
Want a team that owns marketing end to end? Book a growth strategy call and we will tell you honestly whether we fit.
One Response